Wednesday, April 27, 2011

Rideau Center has put some 'spring' into our step

Have you seen the marketing for Rideau Centre’s new Spring 2011 look ? Chris Lalonde, Photolux’s commercial photographer was the man behind the lens for that campaign.

Chris has been working with Rideau Centre for the last 5 seasons on their big Spring campaign. With campaigns as large as The Rideau Centre’s, the work is planned half a year in advance. In fact, Chris did this shoot in mid December. Which makes it hard to get into the Spring spirit when Christmas is a week away. But as you can see, the shots turned out beautifully. Whatever we don’t post here, can be seen at the Rideau Centre, on buses, on bus shelters and in magazines and newspapers across our city. Photolux is honoured to have this partnership with Rideau Centre.




Ever wonder what it's like to get behind the scenes at one of these massive shoots? Take a peek at this 'behind the scenes video' of the photo shoot from Rideau Centre’s website:





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